In this months article for webdesigntuts+ I take a look at ways to increase websites performance using a variety of different techniques and tools. It’s a no-brainer: well performing websites enjoy higher visitor engagement, retention and conversion. Given how fickle users can be, plus the fact that mobile devices are very significant these days, never before has the speed of websites been so important! In this article I’m going to highlight ways in which you can improve the performance of your own sites.
Increasing Website Performance
The performance of websites and the impact that has, has been well documented over the years. In 2007 Amazon reported that for every 100 ms increase in load time of Amazon.com their sales decreased by 1%. Google also reported similar results in 2006 with their Google Maps product. Google found that by reducing the size of the page from 100KB to 80KB, their traffic shot up by 10% in the first week and then 25% in the following three weeks.
The above infographic by strangeloopnetworks.com illustrates the effect that a website’s performance can have on users.
It’s clear that monitoring the performance of a website is a must and should not be ignored as being an integral part of your web design workflow.
You may already be using some of the techniques that I’ll discuss today, whilst others you may not. Although you can use techniques on the server side to speed up websites, this article is going to focus on ways that we can increase performance from the front end. Let’s jump in..
Head on over to webdesigntuts+ to read the article in full